BRAND STRATEGY: Tesco

  • BrandStrat_TESCO_group

Project Details

Leading up to the twentieth anniversary of it’s launch, TESCO corporation sought to enhance its visibility and reinforce its reputation as an experienced, reliable leader in the oilfield service equipment industry. Through a series of full-page ads, Anthm’s creative team was able to develop advertising that highlighted select attributes of Tesco, such as reliability and performance, as well as more product-specific ads centered around industry trends, events, or new technologies. The contrast of Tesco’s rugged oilfield tools against more elegant, refined imagery – piano, golf, yoga – was a constant through-line to reinforce the precision and refinement of Tesco’s offerings.

Sercel: Ahead of the CurveSystel: Kite-Strike™

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