Motion Design: SmArTec
Working in conjunction with Artec’s marketing leadership, Anthm’s creative team was brought on board to develop a motion graphic promoting their new SmArTEC software platform, used in performing safety and maintenance audits in industrial & petrochemical environments.
Motion graphic was the ideal platform for this, as the software interface and functionality would be important visuals in communicating the features and benefits of the SmArTEC system. Budget was a consideration as well, and as no video footage existed, product photos & stock photography were the only visual assets available.
Anthm’s concept was to present the software – itself a somewhat abstract concept – in a non-linear, fully immersive digital environment. Use of 3D, multi-axis movement along to provide fast-paced navigation between seemingly limitless floating screens gives the motion graphic a kinetic flow that makes otherwise bland “feature/benefit bullets” a thoroughly engaging experience for the viewer.