Motion Design: PV Fluid Products explainer video
PV Fluid Products, a manufacturer of premium power section technology for oil drilling contractors, wanted to create a video to promote their emphasis on positive customer experience. Working with PV’s marketing team, Anthm’s concept for the video was to put a fun, warm “people-oriented” spin on it. PV’s customers’ experiences with the company are known to be easy and personable, and so the tone of the video was to follow accordingly. The style of flat, stylized graphical illustrations would serve simply as a visual emphasis of the message – brought to life via a warm, conversational narration.
Creating 100% of the illustrations & visuals from scratch, Anthm was able to seamlessly integrate the individual vignettes throughout the script to provide a cohesive, engaging piece within a short run-time and on a limited budget.