Motion Design: Off Script Podcast
Having created the visual branding & cover art for the OffScript podcast – a show hosted by a sports radio host and television actor – the next logical step for Anthm was to turn it into a motion graphic that the podcast could utilize as a tool to promote upcoming shows on social media.
Anthm’s creative team animated the elements of the logo in a style inherent to their inspiration (football plays and typewriter keys), enhancing these with complementary sound design. Additional graphic elements were meticulously implemented. An animated equalizer effect was added to communicate the audio of a podcast, and hand-lettered typography was “drawn in” to emphasize a photo of that week’s guest. All visual elements came together in a tight 12 second spot.