BRAND STRATEGY: Miller Brothers Floors

In business for nearly a century, flooring wholesaler Miller Brothers Floors was facing increased competition in a crowded marketplace, from both big box retailers as well as online wholesalers. The company wanted to leverage it’s two biggest differentiators – their decades of experience and their close relationship with flooring manufacturers – into messaging that would resonate across the state of Texas with not only builders and interior designers, but consumers as well. The result was a state-wide advertising campaign – written and designed by Anthm’s creative team – that communicated Miller Brothers’ stability, proven track record, and knowledge; ultimately positioning the company as the vital conduit between manufacturers and buyers in Texas.