Motion Design: Altar'd State Fall Collection video ads
Working in partnership with Altar’d State’s in-house creative team, Anthm was tasked with bringing their fall collection to life through a series of Instagram ads.
On-location shoots were done to capture amazing source footage of the highlight pieces in Altar’d States’ fall collection. Using this footage, Anthm’s video specialists used light-leak overlays, exposure effects, focal changes and pacing adjustments to great effect in pulling out the required vibe and attitude from each outfit. The musical score of each ad varied to best suit each individual look.